Why Male Grooming Is Becoming an Important Part of a Makeup Artist’s Job in 2025
And how Beauty by Bev is leading the way
Male grooming is no longer a fringe trend—it’s now a fundamental part of the beauty industry. In 2025, makeup artists across the globe are expanding their skill sets and service menus to include tailored grooming for male clients. Whether it’s for media appearances, weddings, professional photoshoots, or everyday confidence, men are increasingly seeking expert help to look their best. At Beauty by Bev, we’ve not only recognised this shift—we’ve embraced it.
1. The Rise of Men in the Spotlight
From podcast hosts to influencers and CEOs, more men are stepping in front of cameras and under bright lights. They want to look fresh, natural, and polished—and that’s exactly where professional grooming comes in. Beauty by Bev offers subtle complexion work, anti-shine finishes, and natural brow and beard shaping, designed specifically for high-definition environments.
2. Changing Attitudes Towards Masculine Self-Care
The outdated notion that makeup is just for women has faded. Today’s men are invested in skincare and open to grooming treatments that enhance their features without being obvious. Beauty by Bev provides a private, judgment-free space where male clients can feel comfortable asking questions, getting advice, and receiving discreet grooming support.
3. Tailored Grooming for Special Events
At Beauty by Bev, we’ve expanded our wedding packages to include groom and groomsmen grooming services, helping everyone in the wedding party look photo-ready. From hydrating skin pre-makeup to mattifying shine and evening out skin tone, our male clients receive the same care and attention to detail as the bride—just with a more understated touch.
4. Versatile Techniques and Products
Our kits have evolved, too. Beauty by Bev now includes male-specific grooming products such as lightweight tinted moisturisers, beard pencils, setting sprays with a matte finish, and natural tone correctors. Every product we use is chosen for comfort, performance, and wearability—ideal for those new to makeup or looking for a fuss-free experience.
5. Professional Image Enhancement
In a world where personal branding matters, Beauty by Bev regularly works with male professionals preparing for headshots, public speaking events, and corporate media. A little grooming can go a long way toward improving camera presence and confidence—and our clients love the results.
6. Discreet, Professional, and Inclusive
What sets Beauty by Bev apart is our ability to deliver elevated grooming with a calm, professional approach. We understand the nuances of male skin, different grooming preferences, and the desire for a “no-makeup” makeup look. Whether you’re camera-shy or camera-ready, we meet you where you are.
Final Thoughts
Male grooming isn’t a passing trend—it’s a new standard. And as more men embrace self-care and image enhancement, makeup artists need to respond with expertise, subtlety, and an inclusive mindset. Beauty by Bev is proud to be at the forefront of this movement, providing modern, discreet, and confidence-boosting services for every face.
Because looking your best isn’t about gender—it’s about feeling good in your skin.
If you’re a man curious about what grooming can do for your confidence or camera presence, get in touch with Beauty by Bev for a bespoke, no-pressure consultation.
